One article a week. In your voice. With your sign-off.
An AI engine that researches, drafts, structures, and distributes long-form content - in your specific voice, sourced from your specific case studies and opinions. You review and approve. Nothing ships without you. Site indexed by Google. Articles cited by ChatGPT.
The Automated Content Engine at Compass plans topics from keyword research, drafts long-form articles in your voice with citations and FAQ schema, sends drafts to your editorial inbox for one-click approval, then publishes and distributes (newsletter, social, RSS). One article becomes 12-15 touchpoints — all reviewed by you, none autonomous. The Insights section on this site runs on the same engine so you can read the output before you buy. Built for Canadian SMBs in professional services, engineering, real estate, and studios. Setup runs $6,000–$14,000 CAD; ongoing monthly retainer for 4 articles per month plus distribution runs $1,800–$4,500.
One topic queued. 14 touchpoints shipped.
A preview of the engine running a typical weekly cycle. The Insights articles on this site are produced this way - you can see the output before you buy.
Keyword research and your client questions surface a topic. You approve before drafting.
Four phases on every article.
Plan, draft, review, distribute. The work that takes a content team 20 hours, the engine does in 90 minutes - and your editorial sign-off keeps the quality where it needs to be.
Plans the topic backlog
Monthly keyword research, competitor gap analysis, your client questions, your industry news. The next 4-8 topics queue up. You see them in advance and reorder, reject, or add your own.
Researches and drafts in your voice
Pulls real data, your case studies, your past opinions, and named sources. Writes a long-form draft with structure, FAQ block, schema, and citations. Not a survey of the internet - a piece with a point of view.
Sends to your inbox for editorial sign-off
Draft lands with a one-click review interface. Approve, edit, reject, or request a rewrite. The engine learns from every edit. Your voice gets sharper, not duller, over time.
Publishes and distributes
On approval: site publish, sitemap update, RSS, LinkedIn post, newsletter section, social variants. One article becomes 12-15 touchpoints. SEO + GEO benefits compound.
Same engine. Your authority.
Voice training, topic backlog, and distribution wiring are configured for your situation. Here is how the same engine plays across categories.
Thought leadership without the time cost
Partners want to be thought leaders. None of them have 8 hours a week to write. The engine drafts from their real opinions and past matter notes (anonymized), they edit in 20 minutes, and the firm publishes a substantive piece per partner per month.
Case studies and technical deep-dives
Engineering firms have 50+ projects worth writing about and zero time to write them. The engine extracts the story from your SOW, post-mortem, and project lead's notes; structures it as a case study; and publishes the kind of technical content that ranks and earns trust.
Neighbourhood / area / niche content at scale
Real estate, contractors, professional service firms with multi-area coverage need content per neighbourhood / city / niche. The engine produces it - locally specific, fact-backed, schema-marked - in a way one writer never could.
Compass Insights at compassaigroup.com/insights
The Insights section on this site is built on the engine. Two seed articles to start; one per week in production. Every article passes my edit before it ships. Eat-your-own-dog-food version. You can see the output before you buy.
Voice-trained. Editor-approved.
No content gets published without you. The engine drafts at speed; the editorial gate keeps quality where you need it. Specific vendors are chosen per build.
Content questions, answered plainly.
Are these articles going to feel like generic AI slop?
Not if it is done well. The engine is trained on your voice, sources real data (your case studies, your client outcomes, your opinions from past content), and writes from a specific point of view - not a survey of the internet. The output reads like the senior person at your firm on a focused day. You review before anything publishes.
Will Google penalize me for AI-generated content?
Google's policy is "helpful content first, source second." AI-generated content that is researched, fact-checked, sourced, and useful ranks fine on SEO (Search Engine Optimization). AI-generated content that is regurgitated, statistic-free, and obviously templated does not. We do the first kind. The blog post you are reading right now might be one - and it ranks.
How do topics get chosen?
Topic backlog comes from your keyword research (we run it monthly), your client questions, your competitor content gaps, and your industry news. You see the next 4-8 topics in advance, can reorder or reject any, can add your own. The engine writes against the approved queue.
How much editorial control do I have?
Complete. Each draft lands in your inbox with a one-click approve, reject, or edit option. You can rewrite anything, request a different angle, or ask for a new draft entirely. The engine learns from your edits and gets closer to your voice over time. Nothing publishes without your sign-off.
What about distribution after publishing?
Each article triggers: site publish, RSS update, LinkedIn post draft, email newsletter section, and 4-8 social posts via the social automation engine if you have it. One article becomes 12-15 touchpoints across channels - all in your voice, all reviewed by you.
How much does a content engine cost?
Cost depends on content velocity, distribution depth, and editorial complexity. The bill depends on: articles per month (1 vs. 4), distribution channels in scope, voice-training depth, whether multiple authors share the engine, and whether SEO/GEO strategy is baked in or runs as a separate engagement. One-article-per-week is the lightest entry. Real numbers come out of the free Bearings call.
A blog that says "3 posts in 2024" is a buyer-deterrent.
A buyer who lands on your site checks two things: does this firm still exist, and do they know what they are talking about. A stale blog answers no to both. A consistent blog of substantive pieces - in your voice, with your data, sourced and edited - answers yes to both.
Plot Your
Course.
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. Just an honest read on whether AI is the right tool - and if so, where I'd start.