Question 1

What does Compass AI Group do?

Accepted Answer

Compass AI Group designs and builds the full digital stack for Canadian small-to-medium businesses — custom AI agents, websites, hosting, SEO, internal tools, and dashboards. Every engagement is custom-scoped. Specialties in engineering firms, law practices, real estate teams, and studios & wellness.

Question 2

How much does an AI agent or website cost?

Accepted Answer

Every Compass build is custom-scoped, so the cost depends on what you actually need: simple vs. elaborate scope, the number of system integrations, how much process discovery is required, and how much of the work runs on existing infrastructure vs. new. Compass does not publish standard SaaS-style pricing because no two rollouts look the same. The free 30-minute Bearings call is where the process is mapped and a real number is put to it.

Question 3

Who is Compass AI Group for?

Accepted Answer

Canadian small-to-medium businesses with 5-50 employees, led by owner-operators who answer the phone, sign the proposals, and run operations themselves. Strongest fit: engineering firms, law practices, real estate teams, and wellness studios. Not a fit: enterprise IT departments, pre-revenue startups, or businesses outside Canada.

Question 4

Where is Compass AI Group based?

Accepted Answer

Toronto, Ontario, Canada. Bobby Atwal, the founder, is based in the GTA. Compass serves clients across Canada. Most engagements run remote with periodic in-person meetings for GTA clients.

Question 5

Who is Bobby Atwal?

Accepted Answer

Bobby Atwal is the founder of Compass AI Group. He spent 30 years inside multinational corporations running operations, projects, and AI infrastructure. He is a Lean operations practitioner and certified project manager. Every engagement is led by Bobby directly - no junior account managers, no two rollouts the same.

Question 6

What is the Compass Method?

Accepted Answer

The Compass Method is a four-step engagement model rooted in Lean principles: Bearings (process discovery and mapping), Charting (scoped proposal), Heading (build with weekly reviews), and True North (outcome measurement). The Method exists so the AI we build fits your actual process - discovered with you, not assumed. No two rollouts look the same.

Question 7

How long does an engagement take?

Accepted Answer

Typical builds run 4 to 12 weeks from signed Statement of Work to live deployment. The free Bearings call is 30 minutes. A scoped Charting proposal arrives within 3-7 days of Bearings. Compass works with one client cohort at a time — typical bench has 2-3 active builds.

Question 8

How is Compass different from a marketing agency or a dev shop?

Accepted Answer

Compass is operator-led. Bobby brings 30 years of inside-the-business operations experience plus AI infrastructure background. Marketing agencies ship slides. Dev shops ship code without business context. Compass maps your process first, finds the actual bottleneck, then builds the agent that fits. No two rollouts the same.

Question 9

Do you build AI agents that comply with Canadian regulations?

Accepted Answer

Yes. PIPEDA (Personal Information Protection and Electronic Documents Act) compliant data handling on every build. Legal industry builds are Law Society of Ontario standards-aware including audit trails, citation, and matter-management compliance. Real estate builds are RECO (Real Estate Council of Ontario) aware. Healthcare engagements scoped case-by-case.

Question 10

Can Compass automate bookkeeping for a Canadian small business?

Accepted Answer

Yes. We build automated bookkeeping systems that pull bank feeds, categorize transactions, OCR (Optical Character Recognition) receipts, track GST/HST (Goods and Services Tax / Harmonized Sales Tax) by jurisdiction, and accelerate monthly close. Integrates with QuickBooks Online, Xero, FreshBooks, Wave, and Sage. The agent does not replace your accountant — it shrinks their cleanup work by roughly 70% and gives you a CRA (Canada Revenue Agency) ready audit trail on every categorization decision.

Question 11

How do I get started?

Accepted Answer

Book a free 30-minute Bearings call at compassaigroup.com/contact. Two operators talking about your business — no deck, no pitch, no obligation. If AI is a fit for your bottleneck, we send a scoped proposal within a week. If it is not, we tell you honestly.

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