A clinic with a strong neighbourhood reputation can still be invisible online and unreachable after 5 p.m. The front desk juggles the phone, the schedule, and insurance questions, and the practice grows only as fast as word of mouth. We map where patients are lost, fix the process, and add technology and AI only where it pays, with PHIPA obligations scoped case by case.
A patient with a cracked tooth calls at 6 p.m. and gets a recording. Some leave a message. Many call the next clinic on the map.
Hundreds of five-star reviews and a handful of Google clicks a month. No service pages, no structured data, nothing that tells search engines or AI assistants what the practice does or where.
Check-in, the phone, recalls, and insurance questions all land on the same two people. Recall lists slip. Hygiene chairs sit open.
A Bearings Report follows a new patient from the first search or call to the booked appointment, times each step, and puts a number on the patients lost along the way. It ranks what to fix first.
An AI receptionist answers routine questions about hours, location, and services, books and reschedules appointments, screens spam, and routes urgent calls by the rules your clinic sets. It does not give clinical advice. Built on Canadian-hosted infrastructure.
Service pages, neighbourhood pages, structured data, and Search Console and GA4 tracking so the practice shows up for the searches patients actually type, and so you can see the numbers monthly.
Recall and follow-up sequences drafted from your schedule data and sent on the cadence you approve, so hygiene chairs stay booked without the desk chasing a list.
Every after-hours call handled by your rules, with a summary in the inbox by morning.
Search clicks and impressions tracked monthly against the pre-launch baseline.
Recall follow-through you can see in the schedule, not in a spreadsheet.
Google clicks 8 → 124 a month (+1,450%); impressions 120 → 12,900; #1 organic and #1 on Maps for the neighbourhood term. One Friday afternoon the receptionist triaged two genuine emergencies and booked three surgical patients.
30 days
30+ years operatingLean Six Sigma Black BeltCertified Project ManagerToronto, CA
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. An honest read on what to fix first, and whether AI belongs in it.