Articles and social posts researched, drafted, and distributed from your real work, in your specific voice. You review and approve. Nothing ships without you. Indexed by Google, cited by ChatGPT, seen where your buyers scroll.
Content & Social from Compass AI Group plans topics from keyword research and your client questions, drafts long-form articles and the week’s social posts in your voice with sources and FAQ schema, sends everything to one review inbox for approval, then publishes and distributes across your site, newsletter, LinkedIn, Instagram, and Facebook. Common comments and messages get drafted replies you approve. The Insights section on this site runs on the same system. Built for Canadian SMBs. Scope and price are set in Charting after a free Bearings call.
A preview of a typical weekly cycle. The Insights articles on this site are produced this way.
Keyword research and your client questions surface a topic. You approve before drafting.
Plan, draft, review, distribute. The work that takes a content person 20 hours, done in 90 minutes, with your sign-off keeping the quality where it needs to be.
Monthly keyword research, your client questions, your competitors’ gaps, your industry news. You see the next four to eight topics in advance and reorder, reject, or add your own.
Long-form articles with sources and a FAQ block, plus the week’s social posts with platform-appropriate variations. Written from your real work, not a survey of the internet.
Approve, edit, reject, or rewrite. Thirty minutes of your time replaces eight hours of writing from scratch. Every edit sharpens the voice.
On approval: site publish, newsletter section, social posts scheduled at the right times, replies drafted against your rules. A weekly plain-English note on what worked.
Voice training, topic backlog, platforms, and distribution wiring are configured for your business.
No content gets published without you. Drafts arrive at speed; the editorial gate keeps quality where you need it. Specific vendors are chosen per build.
Every service on this site starts the same way, so you never pay for a build before the problem is measured.
Two operators talking about your business. Where the time goes, what it costs, and whether this service is even the right fix.
Fixed scope, fixed price, fixed timeline before any work starts. If a Bearings Report should come first, we say so.
You see the work every week. True North measures the result against the baseline we recorded at the start.
A Canadian scrubs brand with 1,791 lifetime orders had trained buyers to wait for discounts. The content plan holds premium pricing, speaks to clinics directly, and brings lapsed customers back organically first. Paid spend waits until the baseline moves.
Baseline: ~$255K lifetime revenue, 1,791 orders, sell-through of existing inventory before any ad spend.
Baseline, day zero
Not if it is done well. Drafts are written from your real work: your case studies, your opinions, your client questions, your past posts. The output reads like the senior person at your firm on a focused day. You review before anything publishes.
Google rewards helpful content and does not care who typed it. Researched, sourced, specific articles rank. Regurgitated, statistic-free ones do not. We produce the first kind, and the Insights section on this site is the working example.
LinkedIn, Instagram, Facebook, and, where your buyers are there, X, TikTok, Threads, and YouTube Shorts. Most clients run two to four platforms with platform-appropriate variations. Common comments and direct messages get drafted replies you approve; anything sensitive routes to you.
All of it. Every draft lands in one review inbox with approve, edit, reject, or rewrite. Nothing posts without approval for the first 60 days. After that you choose which categories can auto-post and which stay gated. The system learns from your edits.
A buyer who lands on your site checks two things: does this firm still exist, and do they know what they are talking about. A stale blog and a silent feed answer no to both. A steady stream of substantive pieces in your voice answers yes.
30+ years operatingLean Six Sigma Black BeltCertified Project ManagerToronto, CA
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. An honest read on what to fix first, and whether AI belongs in it.