Front office · Content & Social
An article and a week of posts. In your voice, with your sign-off.
Compass AI Group plans, drafts and distributes articles and social posts for Canadian owner-operators, written from your real work and in your voice. You approve every piece before it ships. Each one is built to be indexed by Google, read by AI search, and seen where your buyers scroll.
About one in six Bearings Reports says: do nothing yet.
S.01One week
One topic queued. An article and a week of posts shipped.
A blog that says three posts in 2024 tells buyers you stopped. Here is a typical week instead; the Insights articles on this site are produced the same way.
- MonTopicA question your clients keep raising is queued with the terms buyers search for it. You approve the topic before anything is written.
- TueDraftAbout 1,600 words, written from your case notes, with named sources, internal links and a FAQ block ready for schema.
- WedReviewThe article and the week’s posts land in your review inbox. You change two lines and approve. Your edits feed the next draft.
- ThuPublishLive on your site, sitemap updated, and a newsletter section ready for Friday’s send.
- FriDistributeLinkedIn, Instagram and Facebook posts scheduled in your voice. Replies to routine comments are drafted for you to approve.
S.02What you get
Four steps, every week.
Plan, draft, review, distribute. The drafting arrives at speed; your sign-off keeps the quality where it needs to be.
- 01
Plans the topic backlog
Monthly keyword research, your client questions, your competitors’ gaps, your industry news. You see the next four to eight topics in advance and reorder, reject, or add your own.
- 02
Drafts articles and posts in your voice
Long-form articles with sources and a FAQ block, plus the week’s social posts with platform-appropriate variations. Written from your real work, not a survey of the internet.
- 03
Sends everything to one review inbox
Approve, edit, reject, or rewrite. Reviewing a draft takes a fraction of the time that writing from scratch does, and every edit sharpens the voice.
- 04
Publishes, distributes, and reports
On approval: site publish, newsletter section, social posts scheduled at the right times, replies drafted against your rules. A weekly plain-English note on what worked.
Price and start
Scoped in Charting after your Bearings call: fixed scope, fixed price, fixed timeline in writing, before any work starts.
A running content and social program can sit inside a Managed Compass plan.Foundation $500Operator $1,200Operator+ $2,500CAD a month
It starts the way every engagement does: Bearings, Charting, Heading, True North (diagnose, scope, build, run). See the Method
S.03Under the hood
Voice-trained. Editor-approved.
No content is published without you. Drafts arrive at speed; the editorial gate keeps quality where you need it. Specific vendors are chosen per build.
- Drafting
- A current language model, trained on samples of your voice
- Research
- Web search, your CMS and your case studies
- Review inbox
- One place to approve articles and posts
- Publishing
- Production-grade, static and dynamic rendering
- Distribution
- Site, newsletter, LinkedIn, Instagram, Facebook
- Search layer
- Schema, keywords and internal linking built in
S.04Best for
Best for a firm that knows a lot and says little online.
A good fit
- Your blog says three posts in 2024 and your last social post was a holiday-hours notice.
- Partners want to be known for what they know, and none of them has eight hours a week to write.
- You want the search side and the social side working from one calendar and one voice.
Not yet
- Nobody can spare thirty minutes a week to review. Nothing ships without your sign-off, so the review is the job.
- You want volume for its own sake. A few substantive pieces a month beat a feed of thin ones.
- Referrals carry the business and inquiries stall after they arrive. Fix the follow-up first.
Sometimes the answer is a better process, not AI at all.
S.05Questions
Content questions, answered plainly.
Will this read like generic AI content?
Not if it is done well. Drafts are written from your real work: your case studies, your opinions, your client questions, your past posts. The output reads like the senior person at your firm on a focused day. You review before anything publishes.
Will Google penalize AI-assisted articles?
Google rewards helpful content and does not care who typed it. Researched, sourced, specific articles rank. Regurgitated, statistic-free ones do not. We produce the first kind, and the Insights section on this site is the working example.
Which platforms does the social side cover?
LinkedIn, Instagram, Facebook, and, where your buyers are there, X, TikTok, Threads, and YouTube Shorts. Most clients run two to four platforms with platform-appropriate variations. Common comments and direct messages get drafted replies you approve; anything sensitive routes to you.
How much control do I keep?
All of it. Every draft lands in one review inbox with approve, edit, reject, or rewrite. Nothing posts without approval for the first 60 days. After that you choose which categories can auto-post and which stay gated. The system learns from your edits.
S.07Next step
Plot your course.
A free 30-minute Bearings call. You and the Compass team, talking about your business. An honest read on what to fix first, and whether AI belongs in it.
Or reach the Compass team directly: batwal@compassaigroup.com, 416-409-2112