Built from scratch. Sub-second loads. Ranked and cited by AI search. Designed around how your buyer actually evaluates you, not a template everyone has seen. This page is the proof.
Websites from Compass AI Group are designed and built from scratch in modern React, edge-hosted for sub-second loads, SEO and GEO ready out of the box, and wired with booking, quoting, or AI features only where they earn their keep. The site you are reading is built this way: Lighthouse 95+, Canadian-hosted data, schema markup throughout, staff-editable content. Built for Canadian SMBs across every vertical Compass serves. Scope and price are set in Charting after a free Bearings call.
The Compass Method applied to a website build. Same phases as every Compass engagement, with website-specific deliverables at each stage.
One week of conversations about the business. Mood boards come later.
Bearings, Charting, Heading, True North. No mystery weeks. No surprise reveals. You see the work as it ships.
One week of conversations: who you sell to, what they need to see, what your competitors get wrong, what the site has to do that the current one does not. No mood-boards yet.
Brand tokens, typography, color palette, component library, and 3-5 hero page designs signed off before any production code is written. You see the site before you commit to the build.
Production-ready Next.js with shipping checkpoints every Friday. You stage-test new pages as we go. No big-bang reveal three months in. The site goes live in pieces, not all at once.
Launch day is the start, not the finish. We instrument the site, set up conversion events, watch traffic for the first 30 days, and tune copy + design based on what real visitors actually do.
Every site is built around how your specific buyer evaluates a firm in your category.
The exact framework and CMS (Content Management System) depend on what you need. The principles below hold on every build. Code you own. Any developer can extend it.
Every service on this site starts the same way, so you never pay for a build before the problem is measured.
Two operators talking about your business. Where the time goes, what it costs, and whether this service is even the right fix.
Fixed scope, fixed price, fixed timeline before any work starts. If a Bearings Report should come first, we say so.
You see the work every week. True North measures the result against the baseline we recorded at the start.
The template site no prospect trusted was replaced with a custom build on the firm’s own design language, ten practice areas, staff-editable content, and a qualified-inquiry form that reaches the firm reliably. It went onto a managed plan after launch.
Google clicks 8 → 124 a month (+1,450%); impressions 120 → 12,900; #1 organic and #1 on Maps for the neighbourhood term. One Friday afternoon the receptionist triaged two genuine emergencies and booked three surgical patients.
30 days
Squarespace and Wix get you live in a weekend, but they cap what you can do, slow down as you grow, and lock your content into their platform. WordPress is flexible but security-fragile and plugin-heavy. Custom Next.js gives you sub-second loads, full design control, no platform fees, and a codebase you can hand to any developer. The site you see right now is the kind we build.
Brochure and small marketing sites: 3-5 weeks from kickoff. Larger sites with custom features, CMS, or AI integrations: 6-10 weeks. We use the Compass Method: Bearings (discovery, 1 week), Charting (design and content sign-off, 1-2 weeks), Heading (build with weekly reviews), True North (measure post-launch).
Every site ships with on-page SEO best practice (structured data, semantic HTML, sitemap, robots, OG images, fast Core Web Vitals), GEO (Generative Engine Optimization) for AI search engines (entity-rich content, citable structure, schema markup), and tracking wired up (analytics, conversion events). You can also add our SEO, GEO & AIO service.
Two options. Self-managed: we hand off the code and any developer can extend it. Managed: a Managed Compass plan covers hosting, monitoring, weekly tuning, content updates, and a monthly review. A plan follows a build; it is never required.
Yes. Marketing pages and content go into a CMS (Content Management System), chosen per build, so you, your marketing person, or your assistant can edit copy, swap images, and publish new pages without touching code. Structural design changes still come through us.
Google's own research found that most mobile visitors leave a page that takes more than three seconds to load. A site that passes Core Web Vitals ranks ahead of one that fails them. A site that AI search can read gets cited by ChatGPT and Perplexity. The site on this page is the kind we build.
30+ years operatingLean Six Sigma Black BeltCertified Project ManagerToronto, CA
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. An honest read on what to fix first, and whether AI belongs in it.