Ranked by Google. Cited by ChatGPT.
Traditional SEO (Search Engine Optimization) plus GEO (Generative Engine Optimization). Buyers search Google, then they search ChatGPT, then they ask Perplexity for the shortlist. Show up in all three or watch the lead go to the firm that did.
SEO & GEO at Compass combines traditional Search Engine Optimization (technical SEO, schema, content) with Generative Engine Optimization (citation-ready content structure, entity disambiguation, and monitoring across ChatGPT, Claude, Perplexity, and Google AI Overviews). The same techniques that rank you on Google get you cited as the answer on AI search. Built for Canadian SMBs across every vertical. Audit + initial improvements run $5,000–$12,000 CAD one-time; ongoing monthly retainer for content, citations, and tuning runs $1,500–$5,000.
Four phases. Numbers at every checkpoint.
A preview of a typical 90-day SEO + GEO engagement. The numbers are illustrative; the structure is what we actually run.
Full crawl of the site, GEO baseline, competitor gap analysis. You see exactly where you stand.
Four phases. Compounding returns.
No tricks, no spam, no link farms. The work is structural: tell Google and the AI engines exactly what your business is, and earn citations through actual quality content.
Audit the full surface area
Technical SEO (crawl, speed, mobile, schema), content gaps vs. competitors, current AI citations baseline, conversion path from search. You see exactly where you are, with a numbers-based scorecard.
Build the entity foundation
Structured data for Organization, Person, Service, FAQPage, Article. Internal linking that establishes you as an authority on specific topics. Entities both Google and LLMs can understand.
Ship content the AI engines cite
Long-form passages, statistic-rich answers, original takes, FAQ blocks, source citations. The Princeton GEO study's top citation drivers, built into every page we write.
Track, tune, repeat
Monthly report on rankings, AI citations, traffic, conversion. Stop what is not working, double down on what is. SEO compounds. Six months in, the work you did in month one is still earning.
Same playbook. Your audience.
The foundation is the same whether you sell to local consumers or professional buyers. Below is how the engagement shapes up across categories.
Show up when someone asks ChatGPT "best X in my city"
Buyer searches "best Toronto law firm for commercial leases" inside ChatGPT. The right answer set involves your firm, with the right description, with a link they can click. Local SEO + GEO turns that conversational query into a qualified inquiry.
Practice-area pages that rank and get cited
Each practice area becomes an authoritative page: definition, when it applies, common pitfalls, FAQ, schema. Google rewards the depth. AI engines cite the FAQs. Long-tail traffic compounds without you producing weekly blog content.
GEO baseline + monthly citation tracking
We measure how often your business comes up in ChatGPT, Perplexity, Claude, and Google AI Overviews for your target queries. Then we engineer the content + entities that move those numbers. SMB businesses being cited beside enterprise names is real and recent.
Pair with the automated content engine
Pair SEO/GEO strategy with the automated content engine (capability #11). The strategy decides what to write; the content engine drafts and ships it; the SEO layer verifies it ranks. The three together replace a full content marketing hire.
Real tools. Honest measurement.
No black-box "proprietary" SEO (Search Engine Optimization) score. Everything we report is from named tools that anyone can verify. The specific toolchain depends on your situation.
SEO questions, answered plainly.
What is GEO (Generative Engine Optimization) and how is it different from SEO (Search Engine Optimization)?
GEO is getting your business cited by AI search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. SEO gets you ranked on a list. GEO gets you mentioned as the answer. The techniques overlap (structured data, entity-rich content, citable sources) but the optimization targets are different. We do both.
Why does GEO matter now?
ChatGPT alone has 700M weekly users. A growing share of high-intent commercial searches happen on AI tools instead of Google. When someone asks ChatGPT "who can build me an AI agent in Toronto", being the answer there is now as valuable as ranking #1 on Google. Most SMB sites are invisible to AI engines.
How long until I see results?
Technical SEO improvements (Core Web Vitals, structured data, fixing crawl issues) land in 1-2 weeks and reflect in Google within a month. Content + entity work takes 2-4 months to compound. GEO citations can start in weeks because AI engines index newer content more aggressively than Google. Most clients see meaningful traffic shifts by month 3.
Do you do link-building?
Not the sketchy kind. We pursue legitimate citations from industry publications, professional associations, partner sites, and PR opportunities. Most SMB sites have plenty of room to grow from on-page and technical improvements before link-building becomes the bottleneck. We do that work first.
How is success measured?
Organic traffic (Google Search Console), AI citations (we track mentions across ChatGPT, Perplexity, Claude, Google AI Overviews), keyword rankings, conversion rate from organic. Monthly report with what changed, what to do next, and what to stop doing. Honest numbers - if it is not working, you hear about it.
How much does an SEO & GEO engagement cost?
Engagements are priced on scope and ongoing commitment. The bill depends on: site size at start, technical SEO debt to clear, content velocity (one article per month vs. four), GEO citation tracking depth, whether ongoing link-building is in scope, and how much process mapping is needed to align the strategy with your sales motion. Audit-and-fix is the lightest entry. Monthly retainers vary widely with content velocity. Real numbers come out of the free Bearings call.
If ChatGPT does not know you exist, your next buyer might not either.
A third of high-intent commercial queries already happen on AI tools. By 2028 it will be over half. The firms doing the work today to be cited there will own the new search surface. The firms waiting until it is obvious will be playing catch-up while their competitors get the leads.
Plot Your
Course.
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. Just an honest read on whether AI is the right tool - and if so, where I'd start.