Search engine optimization, generative engine optimization, and AI optimization. Buyers search Google, then ask ChatGPT, then ask Perplexity for the shortlist. Show up in all three or watch the lead go to the firm that did.
SEO, GEO & AIO from Compass AI Group combines search engine optimization (technical fixes, schema, content), generative engine optimization (citation-ready structure, entity consistency, monitoring across ChatGPT, Claude, Perplexity, and Google AI Overviews), and AI optimization (llms.txt, consistent facts, and monthly checks of what AI assistants say about you). The same work that ranks you on Google gets you cited as the answer on AI search. Built for Canadian SMBs. Paid ads are a separate service we run alongside it. Scope and price are set in Charting after a free Bearings call.
A preview of a typical 90-day SEO + GEO engagement. The numbers are illustrative; the structure is what we actually run.
Full crawl of the site, GEO baseline, competitor gap analysis. You see exactly where you stand.
No tricks, no spam, no link farms. The work is structural: tell Google and the AI engines exactly what your business is, and earn citations with content worth citing.
Technical SEO (crawl, speed, mobile, schema), content gaps vs. competitors, current AI citations baseline, conversion path from search. You see exactly where you are, with a numbers-based scorecard.
Structured data for Organization, Person, Service, FAQPage, Article. Internal linking that establishes you as an authority on specific topics. Facts both Google and the AI assistants can read.
Long-form passages, statistic-rich answers, original takes, FAQ blocks, source citations. The Princeton GEO study's top citation drivers, built into every page we write.
Monthly report on rankings, AI citations, traffic, conversion. Stop what is not working, double down on what is. SEO compounds. Six months in, the work from month one is still earning.
The foundation is the same whether you sell to local consumers or professional buyers.
No black-box "proprietary" SEO (Search Engine Optimization) score. Everything we report is from named tools that anyone can verify. The specific toolchain depends on your situation.
Every service on this site starts the same way, so you never pay for a build before the problem is measured.
Two operators talking about your business. Where the time goes, what it costs, and whether this service is even the right fix.
Fixed scope, fixed price, fixed timeline before any work starts. If a Bearings Report should come first, we say so.
You see the work every week. True North measures the result against the baseline we recorded at the start.
A 4.9-star dental clinic had a strong neighbourhood reputation and no digital presence: no schema, no service pages, calls to voicemail after hours. Structured data, service and neighbourhood pages, and Search Console tracking took it to number one organically and on Maps for the neighbourhood term inside 30 days.
Google clicks 8 → 124 a month (+1,450%); impressions 120 → 12,900; #1 organic and #1 on Maps for the neighbourhood term. One Friday afternoon the receptionist triaged two genuine emergencies and booked three surgical patients.
30 days
Generative Engine Optimization (GEO) is the practice of getting your business named and cited inside AI-generated answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. Where classic Search Engine Optimization earns a ranking on a list of links, GEO earns a mention inside the answer itself, using structured data, entity-consistent content, and citable, fact-rich passages.
Answer Engine Optimization (AEO) is optimizing content so answer engines can lift a direct, correct answer straight from it. In practice AEO and GEO overlap heavily: question-shaped headings, the answer in the first sentence, FAQ blocks, and FAQPage schema. AEO focuses on being the extracted answer; GEO focuses on being the cited source. Compass AI Group works both at once.
SEO (Search Engine Optimization) gets you ranked in a list of links on Google. GEO (Generative Engine Optimization) gets you cited inside the AI-written answer on ChatGPT, Perplexity, Claude, and Google AI Overviews. The techniques overlap (schema, entities, citable content) but the target differs: a ranking versus a mention. Buyers now use both surfaces, so Compass optimizes for both.
Answer the exact questions your buyers ask, answer-first, then back the content with structured data (FAQPage, Organization, Service schema), consistent entity details across the web, and citable facts. AI engines favour sources that are clear, corroborated across independent sites, and machine-readable. There is no paid placement; citation is earned, and it typically takes three to six months to move.
Compass AI Group, an operations and growth consultancy in Toronto serving small and mid-sized businesses across Canada, offers SEO, GEO, and AIO as one service. Founded by Bobby Atwal, Compass audits your current AI-answer visibility, fixes the entity and schema gaps, and builds the content that gets cited. Details at compassaigroup.com.
Yes. Compass AI Group offers Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI optimization (AIO) as one service, not an add-on. The work covers an AI-citation baseline audit, structured data, entity consistency, and citation-ready content, with monthly tracking across ChatGPT, Claude, Perplexity, and Google AI Overviews. Book a free 30-minute Bearings call at compassaigroup.com/contact.
No. GEO extends SEO, it does not replace it. Google still drives the majority of search traffic, and the structural work that ranks you on Google (fast pages, clean schema, authoritative content) is the same foundation that gets you cited by AI engines. Compass runs both together so you show up whether a buyer searches Google or asks ChatGPT.
GEO is getting your business cited by AI search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. SEO gets you ranked on a list. GEO gets you mentioned as the answer. The techniques overlap (structured data, entity-rich content, citable sources) but the optimization targets are different. We do both.
A growing share of high-intent searches happens inside AI tools instead of Google. When someone asks ChatGPT "who does operations consulting for dental clinics in Toronto", being the answer there is now as valuable as ranking first on Google. Most SMB sites have never been checked for it.
Technical SEO improvements (Core Web Vitals, structured data, fixing crawl issues) land in 1-2 weeks and reflect in Google within a month. Content + entity work takes 2-4 months to compound. GEO citations can start in weeks because AI engines index newer content more aggressively than Google. Plan on about three months before the change in traffic is one you can feel.
Not the sketchy kind. We pursue legitimate citations from industry publications, professional associations, partner sites, and PR opportunities. Most SMB sites have plenty of room to grow from on-page and technical improvements before link-building becomes the bottleneck. We do that work first.
Organic traffic (Google Search Console), AI citations (we track mentions across ChatGPT, Perplexity, Claude, Google AI Overviews), keyword rankings, conversion rate from organic. Monthly report with what changed, what to do next, and what to stop doing. Honest numbers. If it is not working, you hear about it.
AIO is the newest layer: making your site and its facts readable by the AI assistants buyers now use to shortlist vendors, including the crawlers that feed them. In practice it is the same structural work as GEO plus an llms.txt file, consistent entity facts across the web, and monthly checks of what the assistants say about you.
A growing share of high-intent commercial searches already happens on AI tools. The firms doing the structural work today will be the ones cited. The firms waiting until it is obvious will be paying for ads to catch up.
30+ years operatingLean Six Sigma Black BeltCertified Project ManagerToronto, CA
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. An honest read on what to fix first, and whether AI belongs in it.