Thirty years inside multinationals. One thing I learned.
Million-dollar decisions get delayed by clipboards and email chains. The bottleneck is rarely the work. It's the routing of the work.
Thirty years inside multinationals taught me what slows businesses down.
Find the leak first. Then pick the tool.
I'm Bobby Atwal. I spent three decades running operations, projects, and infrastructure inside large multinational corporations. I'm a Lean Six Sigma Black Belt and a certified project manager, and I work with owner-operators who want the diagnosis and the fix from the same person. Lean operating principles are how I work: map the process first, find the root cause second, and fix it third. Sometimes the fix is a better process. Sometimes it is a website, an ad account, or an AI workflow. I think about AI the way I've always thought about process: where is the bottleneck, what is the right tool, and how do we measure that we actually fixed it.
“If you run a business and something is leaking time or money, the right first question is what to fix, not which tool to buy. Ask it before you spend a dollar on any of it.”
My title is business transformation specialist. In plain English: I spent thirty years running operations inside multinationals, I hold a Lean Six Sigma Black Belt, I am a Certified Project Manager, and I use all three to find the bottleneck in a business like yours and fix it. Book a free 30-minute Bearings call. I'll tell you honestly what to fix first and whether AI belongs in it. No deck. No pitch. Two operators talking about your business.
Bobby
Plot Your
Course.
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. An honest read on what to fix first, and whether AI belongs in it.