Google Ads and Meta, built and run properly. Tracking goes in before a dollar is spent, so every month you see what a new customer cost, by service, and where the budget should move next.
Paid Media Management from Compass AI Group is full management of Google Ads and Meta for Canadian SMBs: account structure, targeting, budget pacing, negatives, conversion tracking, and a monthly written report with cost per new customer by service. Tracking must exist before spend; Compass builds it in the first two weeks. Priced as a percentage of ad spend with a monthly minimum. Exact terms are set in Charting after your Bearings call.
No dashboards you never open. The account is tuned weekly and reported monthly in words an owner can act on.
Campaigns and ad groups organized around what you sell and where you sell it, not around a template.
Weekly tuning of who sees the ads, how the budget is spread across the month, and which searches you stop paying for.
Built in the first two weeks, before any spend. Forms, calls, and bookings measured end to end.
Cost per new customer by service, what changed, what is next. Written to be read at the kitchen table.
Paid media works when the rest of the funnel can catch the lead. If your phone goes to voicemail after hours, we fix that first.
Every service on this site starts the same way, so you never pay for a build before the problem is measured.
Two operators talking about your business. Where the time goes, what it costs, and whether this service is even the right fix.
Fixed scope, fixed price, fixed timeline before any work starts. If a Bearings Report should come first, we say so.
You see the work every week. True North measures the result against the baseline we recorded at the start.
A heating-and-cooling company runs one campaign for everything and cannot say what a furnace lead costs versus a repair call. The account is rebuilt by service, tracking is wired to the booking flow, and the monthly report shows cost per booked job for each. Budget moves to the services that pay.
Baseline: ~$255K lifetime revenue, 1,791 orders, sell-through of existing inventory before any ad spend.
Baseline, day zero
Priced as a percentage of ad spend with a monthly minimum. Exact terms are set in Charting after your Bearings call. Ad spend itself is paid by you, directly to Google and Meta, in an account you own.
Yes. Tracking must exist before spend, or nobody can tell you what a new customer costs. Compass builds it in the first two weeks: conversion events, call tracking where it matters, and a dashboard that ties ad spend to booked work.
Google Ads (search, Performance Max where it earns its place, and local campaigns) and Meta (Facebook and Instagram). Other platforms are added only when your buyers are demonstrably there.
Spend, leads, booked jobs or appointments, and cost per new customer broken out by service, in plain English, with what changed and what we are changing next. If a campaign is not paying, the report says so and we stop it.
Most small-business ad accounts run on a setting somebody chose two years ago. The report on this page replaces the guess with a number, every month, by service.
30+ years operatingLean Six Sigma Black BeltCertified Project ManagerToronto, CA
A free 30-minute Bearings call. Two operators talking about your business. No deck. No pitch. An honest read on what to fix first, and whether AI belongs in it.